It is nothing new that online sales have skyrocketed since this health crisis began. The Department of Studies of the National Chamber of Commerce (CNC) revealed that online retail sales increased by 118% during the first half of 2021, compared to the same period last year.
In this article we want to focus on the role played amazon In all this, since this retail giant represents approximately 43% of all online sales worldwide and with more and more companies selling their products on the platform, it is vitally important to implement strategies and tactics that allow you to stand out. of the competition.
Below we leave you some tricks and tips that will help you boost your sales in amazon this 2022.
1. Optimize your titles
Titles are one of the main ways to capture the buyer's attention. It is recommended to use as a general formula: The brand name + product name + characteristics (for example, color, size, gender, use, etc.).
Not only will it immediately tell buyers what your product is, but they will also leverage high-ranking keywords that will rank you higher in search results.
2. Generate reviews
Although criticism can be difficult to come by, it is crucial to not stop trying. A product with good reviews generates confidence in the potential consumer. In decisive moments when the customer doubts whether to buy your product or that of the competition, the fact of having more positive reviews than your competitor can tip the balance in your favor.
Sending personalized messages to the customer once the sale has ended encouraging them to share their experience can be a good way to generate reviews.
3. Automate product prices with a Repricer
Use price change tools amazon It will help you keep your prices competitive at all times. These tools help you determine a pricing strategy based on criteria such as score, type of fulfillment, and seller rating.
Not only does it allow you to adapt at all times to the current situation, but you will also do so by saving unnecessary time and effort by automating the process.
4. Use hyphens in your product descriptions
When you publish a product, it is normal that you have many things to say about it. At the end of the day, what you want is to sell your audience the advantages that your product has compared to that of the competition. To do this, it is important to break down the information in a way that is easy to read and understand.
Dividing your product description into scripts is an easy way to achieve this. Additionally, products with hyphens in the description tend to get more conversions as people feel more informed.
5. Improve product photos
One of the quickest ways to capture a buyer's attention is with high-quality photos. And the best thing is that you don't even have to be a professional or spend tons of time on it.
- Shoot in as much natural light as possible.
- Do not use the flash and set the white balance to automatic.
- Place the camera on a tripod, even if you shoot with a smartphone, to avoid shake.
- Use a white or neutrally lit backdrop. If you drape a white fabric over a chair, you'll create a uniform background that won't compete with the product.
- Take photos from various angles.
- Place your product in everyday situations so buyers can see how it should be used.
Now more than ever be present in amazon and knowing how to do it is vitally important. If you want to get the most out of your ads on the platform, you must invest in improving your SEO on it. At 2404|Group we know how to do it, do not hesitate to contact us if you want to boost your sales in amazon.
