Metaverse
Opening doors to a digital world
What is the Metaverse
The metaverse is a unique, universal and immersive virtual world, facilitated by the use of virtual reality ( VR) and augmented reality ( AR) glasses that enable multisensory interactions with virtual environments, digital objects and people, or in this case, avatars. Imagine a virtual world where people can play games, socialize, trade virtual assets, and even work and earn income, all from the comfort of their couch in the real world.
Why it is important
The metaverse offers endless opportunities for businesses. They can create virtual storefronts, showrooms and stores where they can connect with customers, build relationships and sell products in a completely different way. It also offers a powerful platform where they can create virtual events and conferences, very useful if they want to reach new audiences or markets, or use it for training and development purposes.

2404| Blog
Reinventing the education sector in the metaverse
Our approach
Investigación y descubrimiento
El metaverso es un mundo virtual único, universal e inmersivo, que se ve facilitado por el uso de gafas de realidad virtual ( VR) y de realidad aumentada ( AR) que permiten interacciones multisensoriales con entornos virtuales, objetos digitales y personas, o en este caso, avatares. Imagine un mundo virtual en el que la gente puede jugar, socializar, comerciar con activos virtuales e incluso trabajar y obtener ingresos, todo ello desde la comodidad de su sofá en el mundo real.
Estrategia
El metaverso es un mundo virtual único, universal e inmersivo, que se ve facilitado por el uso de gafas de realidad virtual ( VR) y de realidad aumentada ( AR) que permiten interacciones multisensoriales con entornos virtuales, objetos digitales y personas, o en este caso, avatares. Imagine un mundo virtual en el que la gente puede jugar, socializar, comerciar con activos virtuales e incluso trabajar y obtener ingresos, todo ello desde la comodidad de su sofá en el mundo real.
Desarrollo y construcción
El metaverso es un mundo virtual único, universal e inmersivo, que se ve facilitado por el uso de gafas de realidad virtual ( VR) y de realidad aumentada (AR) que permiten interacciones multisensoriales con entornos virtuales, objetos digitales y personas, o en este caso, avatares. Imagine un mundo virtual en el que la gente puede jugar, socializar, comerciar con activos virtuales e incluso trabajar y obtener ingresos, todo ello desde la comodidad de su sofá en el mundo real.

Research and discovery
The metaverse is a unique, universal and immersive virtual world, facilitated by the use of virtual reality ( VR) and augmented reality ( AR) glasses that enable multisensory interactions with virtual environments, digital objects and people, or in this case, avatars. Imagine a virtual world where people can play games, socialize, trade virtual assets, and even work and earn income, all from the comfort of their couch in the real world.

Strategy
The metaverse is a unique, universal and immersive virtual world, facilitated by the use of virtual reality ( VR) and augmented reality ( AR) glasses that enable multisensory interactions with virtual environments, digital objects and people, or in this case, avatars. Imagine a virtual world where people can play games, socialize, trade virtual assets, and even work and earn income, all from the comfort of their couch in the real world.

Development
The metaverse is a unique, universal and immersive virtual world, facilitated by the use of virtual reality (VR) and augmented reality (AR) glasses that enable multisensory interactions with virtual environments, digital objects and people, or in this case, avatars. Imagine a virtual world where people can play games, socialize, trade virtual assets and even work and earn income, all from the comfort of their couch in the real world.
News of interest about the Metaverse
El País
Fashion protects itself from counterfeiting in the metaverse
From the Milan catwalk to the New York catwalk and from there to the metaverse. Haute couture houses no longer present their designs exclusively in regular fashion shows, but also in this kind of virtual world that, as if it were a video game, seeks to make people literally enter it through 3D glasses.
El Economista
What will the metaverse look like in the healthcare sector?
The applications of the metaverse are multiple, but where it can really have a positive impact is in primary sectors such as healthcare. According to Gartner, 37% of users in 2025 will request the use of a digital assistant to interact with the care service.
Cointelegraph
Seoul government opens its metaverse city project to the public
The Seoul Metropolitan Government has launched its Metaverse Seoul project, which allows residents of the South Korean capital to access municipal services in a virtual environment.
Related capabilities
Estrategia Digital
Trazamos el camino hacia sus objetivos con experiencias de marca únicas que llegan y cautivan a su audiencia.
Blockchain
Blockchain está cambiando la forma en que el mundo vive y trabaja, te ponemos a la vanguardia de esta tecnología y todas las posibilidades que desbloquea.
Criptomonedas
Reimagine cómo se procesan las transacciones financieras, desde los pagos hasta el procesamiento posterior a la operación.