Digital Strategy
Think, plan, do
DIGITAL STRATEGY
Vision is nothing without direction
We understand the challenges companies face in the ever-changing digital landscape. With so many options and platforms to choose from, it can be difficult to know where to start. Our approach minimizes all this noise so we can focus on what’s really important: reaching and engaging your customers.
We help our clients create a customized plan that fits their business needs and goals. Digital marketing strategies that don’t just come from knowledge, but from know-how.
How we do it
Current strategy audit
It will be essential to understand how your current digital strategy works in order to know how to improve it. Analyzing and studying in depth your own media (Website, Social Media), paid media (SEM, Social Media advertising) and earned media (Off Page SEO) that you use, will not provide the necessary information to start working.
Buyer Persona
If you want to launch a successful digital strategy, you must know who you are targeting. A good study of the target will allow us to know the necessary information to be able to address them in a way that is attractive to them.
Goals
Setting objectives will give the strategy a direction to follow. These goals should be aligned with your overall business objectives. Whether it’s to gain a certain amount of conversions or reach a specific number of leads, you need to set SMART strategic objectives that will help you achieve your overall goals.
Platform selection
Determining which platforms we want to be present on is key to the success of any digital strategy. Correctly selecting these channels will allow us to optimize our resources and offer relevant content to the right audience.
Budget
It is necessary to define a realistic budget taking into account the resources you have and the objectives you want to achieve. The most effective way is to create a budget for each strategically selected channel or media. This division will allow us to obtain a greater return on investment.
2404| Blog
Digital Kit: Aid for Business Digitalization
New initiative of the Government of Spain, to subsidize the implementation of digital solutions and achieve a significant advance in the level of digital maturity of companies.
